In a media and fashion world dominated by explicit sexual images, Gemma Booth’s subtly evocative and playful photography is something of a revelation. In contrast to the majority of female fashion photography out there today, her work carries a uniquely implicit femininity and delicacy, which remains powerfully engaging.
Unpretentious, distinctively nostalgic, and with a focus on fabulous art-direction, Gemma’s images carry a lasting allure rather than a fleeting demand for attention.
The 34-year-old’s images have graced the pages of the fashion and music press for the last decade, from i-D magazine to Vogue. Gemma even undertook a stint as fashion editor of the one-time fashion tome, The Face, while recent industry clients include Paul Smith. Her work is also a fixture in the permanent collection of the National Portrait Gallery.
Gemma’s ‘Computer Love’ collection, published last year in 125 Magazine, and exhibited at the AOP Gallery in London, was an innovative work exploring the timeless contrasts of past and present, nature and technology, and femininity and masculinity.
This March, her latest body of work, entitled ‘The Girl With Kaleidoscope Eyes’, will adorn the walls of the Old Shoreditch Station at 1 Kingsland Road. The show will exhibit her most up-to-date work, which sketches the connection between fantasy and reality, and includes some images from her recent campaign for the fashion label, Roxy (pictured).
‘The Girl With Kaleidoscope Eyes’
The Old Shoreditch Station